Retail & Shopper Insights

Halloween excitement across America is building. Pic: GettyImages

Halloween2020

‘Americans are ready for Halloween’

By Anthony Myers

New survey says consumers may choose to celebrate at home and on virtual Zoom parties, as leading paediatrician calls on country to ‘let kids have Halloween’.

Bazooka Candy Brands Lollipop Variety Pack is ideal for Halloween trick or treating. Pic: Bazooka Candy Brands

Halloween 2020

Bazooka Candy offers up tricks and treats for a safe Halloween

By Anthony Myers

Bazooka Candy Brands, a division of the Topps Company, Inc, says this Halloween will be all about quality over quantity and has released its portfolio of iconic brands including Ring Pop, Push Pop, Baby Bottle Pop, Bazooka Bubble Gum, to satisfy all the...

Pic: Nestlé

Online

Nestlé launches webshop to offer Quality Street all year round

By Anthony Myers

Nestlé has announced a new webshop for its perennial Christmas favourite Quality Street brand so fans no longer need to leave their street, home or even their armchair to buy personalised tins of their favourite sweets.

Hostess is going all out with spook-alicious sweet treats and ideas to make this year's Halloween one to remember, despite COVID-challenges. Pic: Hostess

Hostess gears up for a fang-tastic Halloween

By Gill Hyslop

The Twinkies maker has partnered with celebrity chef George Duran and micro-influencers to create a devilishly good snacking experience to make this year’s Halloween one to remember, despite social distancing measures impacting festivities.

Yowie is set to make Halloween fun for those staying indoors this year. Pic: Yowie Group

Halloween 2020

Yowie Group launches ‘Halloween at Home’ campaign

By Anthony Myers

With Halloween costume parties or trick-or-treating being limited this year depending where you live in the United States, the Yowie Group has come up with a solution and has launched its ‘Halloween at Home’ campaign to encourage a festive, fun and safe...

Fererro’s 31 days countdown to Halloween begins

Halloween 2020

Fererro’s 31 days countdown to Halloween begins

By Anthony Myers

Nutella and Kinder Joy maker Ferrero has launched its campaign to help families celebrate Halloween, with an online advertising, social media and influencer, push starting October 1, announcing 31 days of creative ways to make the most of the season.

Fairtrade America's cocoa is now part of Amazon’s Climate Pledge Friendly program. Pic: Fairtrade America

Sustainability

Fairtrade America joins Amazon’s Climate Pledge Friendly program

By Anthony Myers

Fairtrade America has announced it is participating in Amazon’s Climate Pledge Friendly program, making it easier for customers to discover and shop for more sustainable products on the online shopping channel, including many Fairtrade-certified goods.

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