Biscuits

Mondelez under fire as plaintiff’s bar turns up the heat on sugar in belVita

Mondelez under fire as plaintiff’s bar turns up the heat on sugar

By Elaine Watson

There are multiple holes in a new proposed class action complaint filed vs Mondelez over sugar levels in its belVita range, say attorneys. However, the recent shift away from fat to sugar as public enemy #1 has clearly emboldened the plaintiff’s bar.

Christmas biscuits in Germany, Picture: Depositphotos.

How the biscuit industry is adapting to Christmas

By Daniel Bossel

‘Every year at the end of August, a murmur goes through the land, because that’s when they are back on the shelves of German supermarkets: gingerbread, gingerbread biscuits, spiced biscuits, and the rest. And again, consumers are surprised that food retailers...

Mondelēz has launched an Oreo cookie with a brownie batter center in the UK. Pic: Mondelēz

Mondelēz launches Oreo Choc’O Brownie in UK

By Douglas Yu

Mondelēz has introduced its Oreo Choc’O Brownie to the UK market and will be supporting the launch with a £2.5m ($3.2m) audiovisual advertising, experiential, sampling and PR campaign. 

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