Many consumers struggle to tell the difference between cocoa certification program labels like Fairtrade and company own labels, such as Nestlé’s Cocoa Plan, but all agree social responsibility should be a priority for chocolate makers.
The Swiss buy more fair trade foods than Germans, but it’s not just because there are more products available to them: they’re also “more ethically convinced” by these products, researchers have found.
Eight-minute podcast: Fairtrade’s new cocoa director
A growing trend for sustainability certifications and on pack ‘branding’ could mean manufacturers are missing the wider point of sustainability issues and may confuse consumers so much they no longer care.
The chocolate industry must commit to longer sourcing agreements if it expects farmers to be able to invest in cocoa productivity and quality, according to a leading farming cooperative in Côte d’Ivoire.