Mars Incorporated has launched a first-of-its-kind digital and out-of-home campaign that ‘reuses’ fan-favourite advertisements, giving them a second life and claiming the new messages bring hope and progress around climate action.
As part of Mars Inc.’s strategy to reduce greenhouse gas emissions, the confectionery major is optimising product recipes to include more environmentally friendly ingredients.
The new $500 million Sustainability Bond offering will help Mars fund projects that contribute to a more sustainable future, and represents another milestone in the company’s journey to meeting its science-based targets set as part of Mars’ Sustainable...
Through a suite of virtual and augmented reality activations launched this week, KIND Snacks is breaking down for mainstream Americans the complicated concept of regenerative agriculture and the real-world environmental impact of its latest sustainability...
Mars Inc has unveiled what it describes as a ‘key milestone’ in its commitment to transition towards a circular economy model where packaging material ‘never becomes waste’. FoodNavigator takes a closer look at the collaboration and technology behind...
Mars said once again it is ‘putting the consumer first’ by introducing an innovative collaboration to tackle the challenge of wrapper waste this Halloween season with the launch of 'Trick or Trash' bags.
A ‘milestone’ study has been published supporting the link between flavanol consumption and cardiovascular health. FoodNavigator speaks to Mars Edge’s science and nutrition director Catherine Kwik-Uribe about the implications of this ‘landmark moment’...
Mars Incorporated has announced two ‘groundbreaking’ programmes in a new effort by a major chocolate company to improve the livelihoods of smallholder cocoa farmers.
Global rice-to-chocolate giant Mars Inc. has said it will reach net zero emissions across its full value chain by 2050. Discussing the move, chief executive Grant F. Reid insisted ‘gaps’ in industry pledges need to be addressed and argued long-term aims...
Mars Wrigley, part of Mars, Incorporated, has published its cocoa human rights report with renewed efforts to address root causes of child and forced labour in the cocoa sector.
Candy giant Mars Inc has upped its stake in the company behind Kind nut bars and granola to expand its own portfolio into the healthier snacking space as consumers increasingly skew their focus on what snacks can bring to the table to manage their health.
Mars, Inc. has developed a packaged heat-resistant chocolate it says maintains taste, mouthfeel, and shape during transportation and handling in hot climates.
Mars Incorporated has announced it has engaged Nature Source Improved Plants (NSIP) in a collaborative project to enable its cocoa supply chain to become more sustainable in the future.
As one of 34 global companies in the coalition, the candy and pet food giant will advance its existing sustainability platform through a focus on healthy ecosystems and human rights.
Mars, Inc. has hired Russell Stokes, a former investor and M&A chief, to guide the company’s strategy to stay top-of-mind and equipped for quick change.
Wind power will operate the company’s six confectionery and pet food facilities, cutting 40% of global greenhouse gas emissions by 2020 – ideally 100% by 2040.
While Mars is currently the market leader in China’s chocolate confectionery space, Ferrero has been growing over the past five years with increased shares year-over-year, the latest Euromonitor data shows.
Hershey took the largest share of Amazon’s candy purchases in October this year compared to Mondelēz-owned Sour Patch Kids, Mars’ Skittles and Starburst, and Perfetti Van Melle’s Airheads, according to a new report from Edison Trends.
Mars’ share in China’s chocolate confectionery market has been dropping since 2013, but the company maintains its leading position with 36.7% market share in 2017, Euromonitor’s latest data shows.
Mars Wrigley has announced that Skittles will return with a new Super Bowl commercial next year as an extension of its long-standing “Taste the Rainbow” campaign.
Mars has launched M&M’s Caramel at the recent NACS show in Atlanta, Georgia, which will join Peanut, Milk Chocolate and Peanut Butter as the largest four variants for the brand.
Mars’ combination of its chocolate and Wrigley businesses will help it simplify its supply chain to compete in a global confectionery market poised for modest growth, say analysts
Mars plans to expand capacity at its Veghel plant over the next 10 years to produce miniature versions of its brands as Western Europeans limit their calorie intake.
Mars has announced plans to add production for Wrigley’s Orbit and Excel gum at its Flowery Branch site and says it will add production for snack square brand goodnessknows at its Albany factory.
Mondelez’s Cadbury Dairy Milk continues to solidify its lead as the UK chocolate market’s bestseller, but sales slide for Mars bar and Snickers following downsizing, according to market analysts IRI.
Two major chocolate brands have been launched in block format as Mars Chocolate unveils Maltesers Teasers and Lindt introduces Lindor single serve bars.
Global food and drink giant Mars has issued a letter to a local fish and chip shop in Scotland asking it to add a disclaimer on battered Mars bars as the tradition is out of step with the confectioner’s marketing code to promote healthy active lifestyles.
Confectionery giant Mars is set to launch a slimmer sister to its trademark Mars bar in the UK later this month, with a new caramel only version containing 20% less calories due to hit the shelves.
Mars Chocolate has introduced Malteasers made with Fairtrade certified cocoa to the UK market as part of its ongoing pledge to achieve cocoa sustainability.
Mars Chocolate UK in Slough – home of Mars, Snickers, Galaxy and Maltesers – hosted a visit by MPs and Peers yesterday (June 12) as part of ‘See Inside Manufacturing’ (SIM) initiative.
Mars chocolate bars in the Netherlands are to carry UTZ certified marks from Feburary 2012 as Mars sets targets for its cocoa to be fully sustainable worldwide by 2020.
In a review of manufacturing operations as part of ongoing initiatives to remain competitive, Mars UK said that there could be potential job losses at its facility in Slough.
In its strategy to revamp ‘cult’ sweet brands thought lost to bygone eras, UK-based confectioner Tangerine says it continues to focus on products that are seemingly classic, yet innovative in their formulation.
Mars is poised for continued growth this year, according to its UK head, as the long-held belief that chocolate is relatively recession proof still rings true in the current climate.
