Ferrero will introduce a new flavor variant of Tic Tac Mixers, Hello Kitty and Hot Wheels-branded Kinder Surprise eggs, and will bring biscuit brand Nutella B-Ready to the UK market.
Sweets and snacks companies are increasingly targeting consumers by branding their products “thin” to suggest convenience or health, or to tap the snacking chocolate trend.
Bazooka Candy Brands has launched emoji-shaped wearable gummies, Ring Pop Gummies Chains, just before summer as the company sees it as an ideal season for consumers to try new confectionery products.
Finish firm Makulaku Confectionery hopes to double its exports in the coming years by taking new organic licorice brand Happy Reindeer to the US, Canada and the UK.
Wrigley says marketing dollars and R&D efforts put into its Juicy Fruit brand last year helped win back young U.S. consumers who had moved away from the category and hopes innovations with sour flavors will pull in even more young people.
Industry voices discuss whether raising suggested retail prices for chocolate could incentivise cocoa farmers to invest in farms, bring them out of poverty and keep the next generation growing cocoa.
