Frittle: The softer side of brittle
Recognizing the power of nostalgia, Newfangled Confections seeks to bring the flavor of old fashioned peanut brittle to older adults who enjoyed it in their youth but whose teeth might not be strong enough to eat the traditional hard candy. Frittle Candy is as soft as fudge, but with a slight crisp and the buttery, sugary taste of brittle, explained CEO Carrie Abbott. “Our target is grandmas!” she exclaimed. Although, she added, many millennials also buy the confection that comes in handmade gift boxes for easy giving.
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