Softer Than Brittle offers an everyday treat
The soft and flakey texture of Softer Than Brittle makes it another alternative for consumers who love brittle but want to protect the health of their teeth. Unlike Frittle, which is packed as a premium gourmet gift, Softer Than Brittle is designed for everyday snacking and is packed in sleek 6- and 20-ounce resealable pouches and in bulk, CEO George Diedricks says his wife Melissa Diedricks, the company’s president and owner, developed the dairy-, gluten-, preservative- and cholesterol-free vegan confection based on her grandmother’s recipe.
