Kraft’s global snacks spin-off Mondelez will face fierce competition from the likes of Mars and Nestlé in the emerging confectionery markets of China and Russia, according to an analyst from Euromonitor International.
US Halloween candy spending is projected to rise this year and the major players Mars and Hershey will be raking in the profits with seasonal variants of popular brands, according to an analyst from Euromonitor.
Global food and drink giant Mars has issued a letter to a local fish and chip shop in Scotland asking it to add a disclaimer on battered Mars bars as the tradition is out of step with the confectioner’s marketing code to promote healthy active lifestyles.
The European Commission has passed a regulation permitting the use of a food additive commonly used in beverages to print celebratory messages on hard confectionery after a request from Mars Chocolate UK.
Confectionery giant Mars has made ‘significant’ progress in fulfilling its pledge to purchase its cocoa supply from certified sustainable sources after it announced plans to purchase nearly 90,000 tons of sustainable cocoa in 2012.
New insights into the distinct roles of roles of flavanols and procyanidins in the human body could provide a fundamental scientific basis for understanding their potential benefits for heart health, say Mars.
Mars has become the subject of an investigation by the UK’s Advertising Standards Authority following a campaign involving footballer Rio Ferdinand and model Katie Price to endorse its Snickers bar using social media site Twitter.
Dutch food equipment maker, Tanis Food Tec (TFT), has launched a machine that seeks to address the problem of overheating during the aeration process, which causes the mallows to lose shape and results in inconsistent production.
Confectionery giant Mars predicts a major cocoa shortage by 2020 and reveals harmonization of global cocoa certification programmes to ensure meaningful income hikes for farmers is one of its sustainable cocoa project goals.
Hershey’s has dropped a trademark infringement case against Mars, in which it had accused the rival candy maker of using packaging for Dove peanut butter Promises similar to that of Reese’s Peanut Butter Cups.
The Hershey Company has sued Mars for allegedly mimicking the packaging design of its Reese’s Peanut Butter Cups by using a similar orange color and pack design for Dove peanut butter milk chocolate Promises.
Mars, a private company once famed for its secrecy, is cranking up efforts to engage with external collaborators via the launch of a new open innovation website, in which it will invite potential partners to help it solve its research and development...
A breakthrough in cocoa genetics by a collaboration involving Mars, USDA and IBM will accelerate research into the production of trees that can better resist drought, disease and pests, and has met with an enthusiastic welcome from leading cocoa scientists...
Cocoa flavanols could improve poor blood vessel function in patients with coronary artery disease (CAD), according to research by a team of researchers, including scientists from confectionery maker, Mars Inc.
A standard for measuring the antioxidant-rich cocoa flavanols in chocolate products, a broadening of the market for functional chocolate as well as boosting consumer awareness are the objectives of a new alliance between Mars Inc and Barry Callebaut.
Mars US has lost an appeal against a trademark infringement in an Australian federal court involving a rival to its well known Maltesers brand, an outcome which could impact other established brand marks.