Halloween is candy’s biggest holiday, and candy corn is at the center of it. ConfectioneryNews caught up with Peter Goldman, head of seasonal and Brach’s at Ferrara, to talk strategy, trends and good ol’ candy history.
Leading up to October 31, Hershey joined Rubie’s Costumes and The Addams Family movie to create a digital one-stop-shop called Halloween Headquarters. We got the scoop from Brad Santanna, the candy maker’s digital commerce lead.
Brands looking to capitalize on the ‘permissible indulgence’ trend have turned to the candy aisle for inspiration. Catch a glimpse of what we saw at the National Association of Convenience Stores (NACS) annual show in Atlanta, October 1-4.
The six-year-old company had landed $35m in funding as recently as 2017, but it said a challenging retail environment led to this financial pitfall. Six of its more than two dozen stores will close immediately.
The all-in-one tabletop machine completes each step of the chocolate making process – from nib to conching to cooling – yielding a final product of real chocolate in about two hours, with the help of a digital recipe and guidance app.