During “The Promise and Pitfalls of Generative AI for Food and Beverage Operations” webinar, Nick Markman, senior product manager, Evocalize, explained that while the risks of producing misinformation from generative AI are significant, it’s up to brands...
The Federal Association of the German Confectionery Industry (BDSI) has said a blanket advertising ban on sweets, like the one proposed by Green politician Kirsten Kappert-Gonther, could be counter-productive in the fight against the country’s obesity...
The chocolate company described the global advertising push as ‘a vital extension’ of its goal to expand fivefold by 2025, extending into adjacent categories and opening experiential cafés.
A website, three Facebook posts and a YouTube video for Chupa Chups, were ruled not to be in breach of UK advertising regulations relating to HFSS, said the Advertising Standards Authority.
New Zealand's advertising regulator has clashed with academics over a study that concluded advertising rules are ineffective in protecting children from exposure to unhealthy food marketing on television.
It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by studying facial expressions.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
Mondelēz International is aiming to offset some of its marketing costs and improve return on investment by developing original media content "that people want to watch".
Children should be taught how to defend themselves against marketing tactics used in online 'advergames' for unhealthy food, says one researcher - but policy changes to restrict online advertising would be the most effective way to protect children.
The UK's Committee of Advertising Practice (CAP) will begin a public consultation on new rules for marketing junk food to children in early 2016 amid growing concerns over children's diet, it has announced.
British Sugar has withdrawn a UK advert for Truvia which claimed sweetener was natural - despite having paid out €5m in a US court for the same claim two years ago.
Mondelēz International has been hit with a fine from Bulgaria ad watchdog after it posted photographs of tennis pros on its Facebook page without permission.
The UK’s Advertising Standards Authority (ASA) has banned several YouTube adverts for Oreos following a BBC Newsround investigation, ruling that their commercial nature was not immediately clear to viewers.
Mars has flagged health as a leading priority and has named Debra Sandler, former Mars Chocolate North America president, as chief health and wellness officer for the global company.
Over 20 major food firms have signed up to health and wellness pledges on advertisement to children, consistent product information, open access to formulation policies and employee wellbeing as part of their commitment to Consumer Goods Forum (CGF) targets.
“We believe that the sugar confectionery category and our brands within it are the 'most honest' category in store": Chewits owner
Food and drink firms are using so called ‘advergames’ and social media to get around laws governing advertising to children, a Channel 4 Dispatches documentary has claimed.
The National Advertising Division has recommended that Hershey modify its packaging and advertising for Brookside candies so consumers know the product is made with fruit flavors and not real fruit.
Nestlé USA’s Girl Scout Crunch bars have exceeded sales forecast by 150% and have bagged several innovation awards since the product’s launch last year.
Ferrero UK has lined up a flurry of seasonal promotion totting up to £6m ($9.6m) that it says puts it in second spot for food media spend this year, just behind Coca Cola.
The Children’s Food Campaign (CFC) has stepped up its assault on food industry advertising, vowing to press on with complaints against Nestlé after winning a challenge against UK confectionery firm Swizzels Matlow.
Consumers are increasingly engaged in online conversations about food and beverage products, and there could be enormous benefits for manufacturers that get involved, according to a social media expert from The Nielsen Company.
The Advertising Standards Authority (ASA) has rejected a claim by supermodel Naomi Campbell that a Cadbury advert comparing her to a chocolate bar was racially offensive.
Wrigley UK has appointed US Coca-Cola global marketing director for sports & energy, Daniela Campari, as UK marketing director to ‘re-invigorate’ its brands.
A Kellogg’s Rice Krispies Squares advert won the 2010 gold award for Long Term Effectiveness at the bi-annual IAPI Advertising Effectiveness awards (ADFX) last week.
UK Media watchdog Ofcom has found that children are exposed to less high fat, salt or sugar (HFSS) products through TV advertising since 2005 and it sees no need to tighten the current regulations.
The UK's advertising watchdog ASA has ruled in favour of Swiss confectionery giant Nestle following a complaint from Sustain, an alliance for better food and farming, for irresponsible product placement.
Raising the benchmark for the confectionery sector regarding nutrition claims, a UK watchdog has concluded a Maltesers advert from confectionery giant Mars misled the public by implying they were a low calorie snack.
The UK Department of Health (DoH) says that measures taken to combat the promotion of junk food to children seem to be taking effect – at least in terms of television advertising.
News that Cadbury may be on the verge of selling off its beverages
arm has prompted rumours of multiple acquisitions for its chocolate
half - in what would be a huge shake-up of the global confectionery
landscape.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
The owner of Mars and Snickers chocolate brands, Masterfoods, has
pledged to stop marketing its products to children younger than 12
- a move that is sure to increase consumer confidence in the brand
and appease advertising regulators.
A federal court has dismissed a lawsuit brought by McNeil
Nutritionals, the marketer of Splenda, against the Sugar
Association, accusing it of false advertising.
Democrat Senator Tom Harkin yesterday sent a strong message to the
food industry, saying that it must move swiftly to stop the
advertising aimed at children that was creating a "botched"
generation.
Marketers of fast moving consumer goods in Russia may now think
twice about using free samples to promote their products, following
a decision to tax them. Angela Drujinina reports.
Tough European legislation on junk food advertising to children
could become a reality, if the food industry fails to produce an
effective self-regulatory framework to help society deal with
increasing obesity in children.
Nestlé Rowntree has already got itself into trouble with its Yorkie
chocolate bar featuring the tagline 'Not for Girls' but appears
happy to step on a few more toes with the latest development for
the brand.
