Advertising

Facial expressions show Mars the adverts that will drive sales

'This is the largest emotional dataset linked to real business outcomes in existence'

Facial expressions show Mars the adverts that will drive sales

By David Burrows

It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by studying facial expressions.

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Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

Teach children to defend themselves against advergames

Teach children to defend themselves against advergames

By Niamh Michail

Children should be taught how to defend themselves against marketing tactics used in online 'advergames' for unhealthy food, says one researcher - but policy changes to restrict online advertising would be the most effective way to protect children.

This is the second time Silver Spoon has been pulled up by advertising regulators for making 'natural' claims about Truvia.

Truvia’s natural claim challenged in UK

By Niamh Michail

British Sugar has withdrawn a UK advert for Truvia which claimed sweetener was natural - despite having paid out €5m in a US court for the same claim two years ago.

Emma Blackery's YouTube channel has more than 830,000 subscribers

YouTube Oreo ‘lick race’ ads banned

By Caroline SCOTT-THOMAS

The UK’s Advertising Standards Authority (ASA) has banned several YouTube adverts for Oreos following a BBC Newsround investigation, ruling that their commercial nature was not immediately clear to viewers.