NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.
One of the world’s largest chocolate and cocoa shows, Salon du Chocolat will bring together producers, chocolatiers, chefs and consumers in New York City, November 15-17, 2019.
For the second year in a row, the Mars Wrigley brand will sell three limited-edition flavors at select retailers, but only the winner will be available for another 18 months.
Health conscious and influential consumers are changing expectations in the snacking category, driving innovation and marketing solutions as big brands and retailers struggle to keep up.
Mars has announced a strategic collaboration with China’s Alibaba just a few days after Mondelēz refreshed its partnership with Facebook as both companies tap the global e-commerce boom.
It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
Big brands may be dipping their toes in the interactive packaging pool, but two analysts question whether consumers really want this technology and ask if if manufacturers can keep the technology fresh and up to date.
Indian confectionery retail sales grew by seven per cent last year, boosted by “key indulgence categories” such as chocolate and functional gum, says Euromonitor.
The US market for beauty foods has grown significantly over the past five years, but the higher price demanded by products in this category could be putting the brakes on future growth, says market researcher Datamonitor.
The Internet is offering a wealth of information to more and more
people, but also an avenue for irresponsible businesses to exploit
consumer health concerns.
