Consumer

Photo: Istock / Alex Skopje

What was 2015's most misleading product? Consumers cast their votes....

By Niamh Michail

It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....

Interactive packaging: What the world is waiting for?

Special Edition: Consumer friendly confectionery packaging unwrapped

Interactive packaging: What the world is waiting for?

By Annie Harrison-Dunn

Big brands may be dipping their toes in the interactive packaging pool, but two analysts question whether consumers really want this technology and ask if if manufacturers can keep the technology fresh and up to date.