It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
Big brands may be dipping their toes in the interactive packaging pool, but two analysts question whether consumers really want this technology and ask if if manufacturers can keep the technology fresh and up to date.
The US market for beauty foods has grown significantly over the past five years, but the higher price demanded by products in this category could be putting the brakes on future growth, says market researcher Datamonitor.
Consumer demand - the holy grail of any industry - is a fragile and
easily manipulated treasure. But influencing consumers for
anything other than their own benefit will, more often than not,
carry unintended consequences.