Ferrero Brands

Ferrero is set to acquire Eat Natural. Pic: Ferrero Group

Acquisitions

Ferrero Group to acquire healthy snack company Eat Natural

By Anthony Myers

Global confectionery brand, the Ferrero Group has announced it is buying UK healthy snack company Eat Natural the maker of high-quality cereal bars, toasted muesli and granola, for an undisclosed sum.

Pic: Ferrero

In brief

Modern new look for Ferrero’s Crunch bars

By Anthony Myers

Ferrero has announced a revamped look with a new logo for its popular Crunch chocolate bar. The blue and red wrapper “everyone knows and loves will still stand true”, but is now completed with a modernized look to visually depict its 100% real milk chocolate...

Michael Zacharias. Pic: Ferrero Group

Appointments

Ferrero names new VP of trade marketing

By Anthony Myers

Ferrero USA, part of the Ferrero Group, has announced that Michael Zacharias has joined the organization as vice president, trade marketing and category management, USA.

A glimpse of Hotella Nutella (Photo courtesy of Ferrero)

Marketing

Ferrero creates Hotella Nutella for one January weekend

By Kristine Sherred

After opening a Nutella Café in New York and Chicago, Ferrero offers fans of the hazelnut chocolate spread to live the Nutella life in California’s wine country with culinary pros.