Confectionery giant Mars GCC has entered the premium chocolate market in the Middle East region with its Galaxy Kenz offerings, with the firm hoping to eat in to the market share enjoyed by the likes of Lindt and Godiva.
Mars Inc. has hired Dr. Maria Velissariou as its new vice president of global corporate research & development and chief science officer to lead the company's quality and food safety, scientific & regulatory affairs and R&D strategy.
Cocoa and chocolate in the Asia Pacific is in a state of ‘regional imbalance’, according to chocolate giant Mars, which has also revealed how it plans to use sustainability as a means to tackle challenges in Asia.
The UK arm of the US multinational company has warned that customers might have to go without products including Maltesers, Galaxy bars and Minstrels for the foreseeable future due to the problem at one of its factories.
Mars Wrigley has announced a $10m investment to support women’s empowerment in cocoa-growing communities, working with CARE to build on the success and learnings of their Village Savings and Loans Association (VSLA) initiative.
Mars Retail Group (MRG) is expanding the M&M’s brand by opening three ‘experiential’ stores by 2021 including Disney Springs in Orlando, Florida, Mall of America in Minneapolis, Minnesota and its first store in Berlin, Germany.
Experiential marketing is key to launching a new vegan product in the confectionery space – but timing is of the essence, says Liz Richardson, managing partner at behavioural communications agency HeyHuman
Standard Cognition and Mars Wrigley, the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections, has announced a partnership to help retailers reimagine impulse sales in stores with no checkout lines.
Mars Wrigley UK is set to launch a vegan range of its popular Galaxy chocolate bars today (November 18) in select stores and online via Amazon, costing £3 ($3.89) for a 100g bar, double the price of the regular Galaxy.