Reese's Peanut Butter Cups

At the NACS show in Atlanta, Hershey showed off its queue, where shoppers can 'relax' enough to browse and impulse-buy.

Hershey embracing fresh approach to modern retail challenges

By Kristine Sherred

Stand-up packaging, consumer-driven innovation and loyalty data are upending the candy aisle and checkout area. We talked with two Hershey execs at the National Association of Convenience Stores (NACS) show to understand how one of the world’s most beloved...

Jellybeans and sour gummies have left their mark on Easter candy, too, where non-chocolate sales reach nearly 30% of total sales, according to Brach's. Pic: Getty Images/Roberto Machado Noa

Easter

Easter 2019: classic treats get an upgrade in color, shape and flavor

By Kristine Sherred

More than two in three US parents make Easter baskets, according to the National Confectioners Association – here are several that might find a new home this year: Hershey put Reese’s Pieces inside other candy, Cadbury added shimmer to its chocolate eggs,...