Hershey has announced new salty twists to Reese Big Cups with a Pretzel variation to be launched in November – followed by a Reese's Big Cups with Chips available from March 2021 for a limited time only.
Stand-up packaging, consumer-driven innovation and loyalty data are upending the candy aisle and checkout area. We talked with two Hershey execs at the National Association of Convenience Stores (NACS) show to understand how one of the world’s most beloved...
Leading up to October 31, Hershey joined Rubie’s Costumes and The Addams Family movie to create a digital one-stop-shop called Halloween Headquarters. We got the scoop from Brad Santanna, the candy maker’s digital commerce lead.
More than two in three US parents make Easter baskets, according to the National Confectioners Association – here are several that might find a new home this year: Hershey put Reese’s Pieces inside other candy, Cadbury added shimmer to its chocolate eggs,...
While Hershey’s remains committed to the ‘heart and soul’ of its business, the chocolate giant will focus meeting consumers where they are today in part by expanding its portfolio to satisfy other snacking occasions.
US confectionery giant Hershey announced disappointing fourth
quarter results today and, in a bid to reverse the downturn, vowed
to increase investment in core brands as well as pursue the new
rapidly growing niche markets of dark...
Iconic chocolate and snacks brand Hershey has announced
disappointing sales figures, but posted a seven per cent rise in
quarterly profit as the company works on product innovation and
US confectionery giant Hershey Foods has partnered with fashion
designer Cynthia Rowley to unwrap her Candyland themed Spring 2004
collection at the Elizabeth Street Garden during New York's Fashion