Gen Z consumers prefer new snacking experiences "that are talking to them in an authentic way," Mike Gilroy, the Mars-Wrigley’s VP of trade development and sponsorship, told FoodNavigator-USA at the Sweets & Snacks Expo earlier this month.
Brand owner Mars Wrigley is rolling out a new flavour ‘world-first’ innovation across Australia this month, combining consumers’ love of chocolate & cookie dough into one bite-sized treat.
As if the news that Nestlé is discontinuing the decades-old favourite Caramac bar had left a bad taste in the mouth for some, UK consumers have been equally left devastated by the announcement from Mars that it is ending production of the Milkyway Crispy...
As 2023 comes into focus, CPG brands are addressing yet more changes to supply chains, marketing, and how they approach consumers, retailers, and the markets they serve, as shared in a recent IRI and Boston Consulting Group webinar.
Confectionery giant has been fined £12,000 ($14,500) by US federal workplace authorities after two workers at one of its factories fell into a vat of chocolate and had to be rescued.
Mars-owned Dove Chocolate is continuing its commitment to supporting female entrepreneurs and small businesses in the US by launching its second year of DOVE InstaGrants.
Mars Wrigley has declared that from 2023, 100% of the cocoa purchased for its direct factory operations in Europe will be verified as ‘responsibly sourced cocoa’.
With the introduction in Australia of a new character and spokescandy, known as ‘Purple’, the M&M’S characters are receiving a brand new member of the crew.
Mars Wrigley has claimed significant progress on its Women for Change programme with CARE and key deforestation-free milestones with the release this month of its Cocoa for Generations sustainability report.
Chicago is set to become Mars Wrigley’s largest research and development facility in the world after the snacks and treats maker announced it has broken ground on the site.
Mars Wrigley has launched a dark chocolate version of its best-selling Maltesers - the first innovation in almost a decade following previous plays on the iconic flavour, including orange and mint varieties.
Mars Wrigley UK has announced a new portfolio of non-HFSS chocolate bars under the Mars and Galaxy brands in anticipation of new government regulations.
Mars Wrigley US and Canada has issued a voluntary recall of its gummy candies, advising there could be a thin metal strand inside the candies or loose in the bag.
