Mars Wrigley

Starburst fans can go on TikTok to ask the universe. Pic: TikTok

Marketing

How do they make Starbursts so juicy?

By Anthony Myers

In search of answers, the brand is enlisting the help of fans on TikTok to pose the question at the heart of its new ‘Ask the Universe’ campaign.

The new dark range of Maltesers. Pic: Mars Wrigley

NPD

Maltesers go to the dark side with new chocolate addition

By Anthony Myers

Mars Wrigley has launched a dark chocolate version of its best-selling Maltesers - the first innovation in almost a decade following previous plays on the iconic flavour, including orange and mint varieties.