Trend 2: Convenience for foodies
The T for Trends webinar said that chocolate could capatalize on the rise of home cooking, which had been driven by the popularity of cooking programs and increasing health concerns. “We’re seeing a lot of products that enable mix-and-match cooking," said Innova's Lu Ann Williams. Herma Superfood Cocoa Nibs launched in the Netherlands last month and Sunfood Super Foods Organic Raw Cacao Paste launched in the US in August were given as examples of cocoa and chocolate prdoducts that could be added to homemade goods such as smoothies and pastries.
