Trend 3: Marketing to Millennials
The generation of people aged 15-35 account for a third of the global population and are having a big impact on what's happening in food, according to Cargill and Innova. The companies noted that Millenials spend a lot of time online and were very socially engaged. “Engagement is very important and having sustainable, certified cocoa products is key," said Cargill's Brigitte Bayart. She said that Mars' communications on cocoa sustainability (pictured) were particularly effective.
