Easter baskets 2015: Innovations from the top confectioners
By Oliver Nieburg
- Last updated on
GMT
R&D teams at Mars, Nestlé, Hershey and Mondelēz have developed a series of new products to capitalize on Easter, the second largest season for US confectionery sales.
![IRI retail expert: 'It’s reasonable to assume that [retailers] could have done a lot better this year if they hadn’t sold out of eggs!'](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/9/1/7/8/1918719-1-eng-GB/UK-retailers-missed-5.2m-Easter-confectionery_wrbm_medium.jpg)
