Hershey: Reese’s, Whoppers and Cadbury
US confectionery leader Hershey has launched Reese’s Peanut Butter eggs suitable for an Easter egg hunt. The company’s Reese’s brand was voted America’s second favorite chocolate confection in the recent Harris Poll just behind Hershey’s Kisses. The company has also introduced Whoppers Mini Robin Eggs in a 3 oz bag. Hershey also hopes to benefit from its US license to produce Cadbury with a new 4 oz Cadbury Hollow Milk Chocolate Bunny.
![IRI retail expert: 'It’s reasonable to assume that [retailers] could have done a lot better this year if they hadn’t sold out of eggs!'](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/9/1/7/8/1918719-1-eng-GB/UK-retailers-missed-5.2m-Easter-confectionery.jpg)
