Mars: Easter basket fillers
Mars has also introduced products to complement Easter baskets. According to Beacon Reports, 52% of Easter chocolate candy purchasers celebrate the season by making baskets, and 96% of these baskets include chocolate. M&M’s Milk Chocolate Candies Canes are topped with bunny ears and contain 3oz of M&M’s – the product will retail for around $1.99. Mars has also introduced a basket mix for Easter egg hunts that contains mini version of its Snickers, Milky Way, Milkway Midnight, Twix and 3 Musketeers brands. The 31 oz bags will retail; for $9.99 each.
![IRI retail expert: 'It’s reasonable to assume that [retailers] could have done a lot better this year if they hadn’t sold out of eggs!'](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/9/1/7/8/1918719-1-eng-GB/UK-retailers-missed-5.2m-Easter-confectionery.jpg)
