Personalised nutrition platform Vitl has won listings in selected WHSmith Travel and Spar outlets across the UK and Ireland for its Vitamin & Protein Bars.
These listings signify the brand’s first instore retail launch of its functional bars, marking the next step in expanding the accessibility of its vitamin products.
Vitl’s Vitamin & Protein Bars are available in three variants - Energy, Glow and Focus - each packed with 14g protein, nutrients like zinc and magnesium and a different combo of vitamins purposely designed to support wellbeing.
“We are proud to be launching our range of Vitamin & Protein Bars into convenience retailers this summer,” said Charles Stiles, retail lead at Vitl.
“We have seen a boom in the expansion of the healthy snacking category over recent years and believe Vitl bars will drive incremental sales to the fixture by recruiting shoppers seeking different functional health benefits in their snack offer, but not willing to compromise on indulgent taste.”
Vitl’s Vitamin & Protein Bars are available across WHSmith Travel and a number of Spar convenience stores for an RRP of £2.49 per bar.