Fruit fillings for home bakers
British Bakels has added a range of fruit fillings to its Ta-Da! home baking range, launched Direct to Consumer last summer.
Crafted by bakery experts with over 115 years of baking know-how, Ta-Da! comprises a range of sweet and savoury mixes and now fillings - available in Strawberry, Dark Cherry and Wild Blueberry and with whole pieces of fruit.
Ta-Da! Has also launched a Lemon Creamy filling, which is free from egg, non-dairy, free from palm oil and contains no artificial flavours.
The fillings are super simple to use at home, have high versatility and bake stability and come with recyclable packaging. All four are also freeze-thaw stable, ready for consumers to bake their favourite creations, then freeze to enjoy later.
According to Innova’s 2022 Fruit Flavours report, consumers most desire flavours that invoke nostalgia while firing up new sensations, which the new fruit fillings offer. Familiar flavours come top (47%), followed by traditional and nostalgic flavours (37%) and comforting flavours (34%), ahead of new, unique and different flavours (26%).
“British consumers look to baked goods to inspire ‘feel good’ moments and see them as essential to a balanced lifestyle,” said Michael Schofield, British Bakels’ marketing manager.
“Younger generations are discovering baking, while also exciting their memories of comfort foods. As experts in producing delicious ingredients, we know consumers of all skill levels are keener than ever to bake. The Ta-Da! sweet mixes, and now the new fillings, give us the opportunity to share the joy of baking with as many people as possible.”
Ta-Da!’s Fruit and Lemon Creamy fillings are available online for £2.80 for 400g. Shoppers will also find recipes and hints and tips for their baking on the D2C website.
