Ice cream challenger Pukpip is on a rapid growth trajectory, with its Frozen Bananas Dipped in Chocolate proving a hit with both UK retailers and consumers.
According to the British Frozen Food Federation, the frozen category has seen a renaissance in recent years, proving to be more applicable to modern lifestyles, while helping to preserve nutrients and reduce waste.
Amid the recession, frozen food is more important than ever, and innovation and premiumisation continues to see challenger brands leading the way.
“Our consumer research indicated a demand for frozen snacks that combine a balance of whole fruit with a bit of indulgence, but now the products are in bricks and mortar stores the response has been incredible,” said Zara Godfrey, Pikpip’s MD.
“Our stockists have said that they are flying out of the freezers and consumer feedback has been overwhelmingly positive.”
Following the launch earlier this year of Milk Chocolate and Dark Chocolate, Pukpip has now added White Chocolate Dipped Frozen Bananas and singles to its line-up.
The new flavour variant combines real frozen banana smothered in creamy white chocolate with hints of vanilla and packs in only 152 calories per frozen banana. The treat is also a good source of fibre and potassium., is gluten free and comes with nothing artificial.
“We are delighted to be able to add the White Chocolate Dipped Frozen Bananas to the range, which is set to have wide appeal for kids and grown-ups alike,” said Godfrey.
Its singles format is available to retail for on-the go snacking and hospitality as a dessert option.
Pukpip products are available online and instore through Vegan Kind, Whole Foods Markett, Planet Organic and Wholefoods Box. Pukpip has also featured in Asda’s Trends Book for 2023/2024, which highlights the trend for products with fewer ingredients and reduced processing.
“Consumer awareness of the impact our food choices have on the environment has also helped Pukpip to position itself by rescuing wonky bananas that would otherwise go to waste and helping them find their true calling as tasty, chocolate-covered treats,” said Godfrey, adding the banana peels are also upcycled back into the ecosystem.
Pukpip is available in multipacks of 3 for an RRP of £3.99.