The highly-requested flavour - which has been on and off shelves throughout the 2000s - is dropping in Walmart this September.
The Strawberry Milkshake Pop-Tart was first introduced in 2005 as part of the brand’s Ice Cream Shoppe Flavours Collection, most recently appearing in stores in 2017 before being discontinued.
However, fans couldn’t get enough of the strawberry milkshake-flavoured filling inside the frosted pastry topped with rainbow-sprinkles, so the treat is making a comeback.
The return is thanks, in part, to Grammy-nominated rap star Lil Uzi Vert, who has publicly declared their love for the flavour. In fact, the very first returning boxes of this pink toaster treat were handed out at Lil Uzi Vert’s Pink Prom to release the Pink Tape album.
“Pop-Tarts iconic flavours have incredibly devoted fan bases, with Frosted Strawberry Milkshake lovers among the most vocal,” said Heidi Ray, senior director of marketing, portable wholesome snacks for Kellogg’s.
“We are happy to announce that this fan-favourite is returning to shelves this fall after a groundswell of fans - including Lil Uzi Vert - requested their return.”