We spoke with the Chicago-based ingredient company at IBIE 2019 about how its non-digestible, essentially calorie-free ‘rare sugar’ can change the better-for-you and functional side of chocolate and candy.
Consumer interest in clean label or natural ingredients continues to rise. However, given our finite natural resources, is this inhibiting the development of products that could be better for the environment?
Building off its success as a direct-to-consumer business, emerging brand Atlas Bar will soon enter brick-and-mortar retailers nationwide, carving out a space in the competitive protein bar category with its low-carb, keto-friendly bars.
Fulfil, the vitamin and protein bar brand, sold its first bars in Ireland in January 2016 with an initial hope simply to deliver a better-tasting protein bar. The ensuing demand, however, was unprecedented.