What’s the best part of a Reese’s Peanut Butter Cup – the chocolate or the peanut butter? Fans can decide with a first taste of Reese’s Lovers Cups over the next two days in NYC.
Cocoa origin claims on chocolate products are rare and at odds with the main sourcing regions of cocoa, a study from Lumina Intelligence has found, is it worthwhile for brands to indicate cocoa origin on-pack and online?
Hershey publicly reiterated its commitment to refrain from animal testing last week, after People for the Ethical Treatment of Animals (PETA) proclaimed gratitude for the confectioner’s decision to ‘ban deadly animal tests.’
While Hershey’s remains committed to the ‘heart and soul’ of its business, the chocolate giant will focus meeting consumers where they are today in part by expanding its portfolio to satisfy other snacking occasions.
New commitment through meaningful partnerships, including the United Nations Global Compact, designed to significantly reduce its impact on the planet, says company.
Company’s strategy focuses on four key areas: nourishing children, elevating youth, prospering communities and preserving ecosystems in West Africa, where 70% of world’s cocoa is grown.
The US chocolate giant says it is on track to deliver its first ever $600m seasonal sales thanks to its strong sales performance leading up to Halloween.
Hershey has recently released several key strategies it has been implementing to attract more online shoppers as it expects e-commerce penetration for US FMCG to reach mid-single digits in the next five years – more in line with Europe, which is currently...
Mars Wrigley and Hershey have launched new US candy lineups for Halloween this year, most of which are innovated around their core brands including M&M’s, Reese’s and KitKat.
