Easter Egg

Easter and Christmas compete for the top spot in seasonal gifting in most global markets, according to Mintel

Where are the emerging Easter markets?

By Oliver Nieburg

Brazil has one of the largest markets for Easter confectionery and has had more Easter launches than anywhere else, but the Chinese have yet to look beyond the religious nature of the season as they have for Christmas, according to an analyst.

Easter packaging trends 2013

Easter with analysts

Easter packaging trends 2013

By Oliver Nieburg

Confectioners are changing the structure of Easter chocolate egg packaging to cut the amount of materials needed while improving consumer appeal, according to a packaging expert.