Retail & Shopper Insights

Photo Credit: Dandelion Chocolate

Study: Consumers see craft chocolate as ‘novel and exciting’

By Mary Ellen Shoup

Premium packaging and label design, unique brand backstories, and products that evoke novelty and excitement are highly-sought-after product attributes for craft chocolate consumers, according to research conducted by food scientists in Penn State’s College...

Consumers are increasingly looking for smaller packs of snacks. Pic: GettyImages/FotoDuets

Guest article

Capitalising on the small pack trend

By Gill Hyslop

Lifestyle changes are redefining the packaging sector. Along with the increased lean towards the snackification of mealtimes – ‘grazing’ on snacks throughout the day – consumers are also demanding more convenient, timely and portable solutions. Mike Pipe,...

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