Pladis

Jaffa Jonuts demonstrates just how far the McVitie's brand can go when it comes to innovation in biscuits. Pic: pladis

New bakery hybrid to hit UK biscuit aisles

By Gill Hyslop

To keep the £2bn UK biscuit market relevant, pladis has launched a first-to-market fusion of its bestselling McVitie’s Jaffa Cakes with a doughnut.

McVitie’s British Icons. Pic: pladis

NPD

McVities biscuits launch British Icons range

By Anthony Myers

pladis, owner of McVitie's, the UK’s largest biscuit brand, has announced a new limited-edition range, McVitie’s British Icons, which features four on-trend flavours as part of its Milk Chocolate Digestives and Milk Chocolate Hobnobs brands.

The manufacturer of Jaffa Cakes has urged retailers to go back to basics with biscuits. Pic: pladis

Consumer insights

Biscuit sales surge in the UK

By Anthony Myers

UK manufacturer pladis announced sales of biscuits grew by £66m (2.5%) - the category is now worth £2.7bn ($3.42bn) - and said it was on its way to unlocking a £264m opportunity within the coming three years.