Premium chocolate brand GODIVA joins the pladis portfolio of iconic brands after a process that started in 2023. Prior to its integration, GODIVA Company was acquired in 2008 by pladis’ parent company, Yıldız Holding of Türkiye.
The McVitie’s owner has appointed Tim Brett as managing director for its recently formed business unit that combines its western Europe and emerging markets.
The McVitie’s-maker is gearing up for Valentine’s Day with a new service on Uber Eats that will deliver all the necessary ingredients for a cosy night in.
McVitie’s Jaffa Cakes Lemon & Lime Flavour is set to return ‘by popular demand’ to UK supermarkets after owners pladis said it has listened to fans, known as ‘Jaffanatics’, calling for the zingy addition.
Despite aggressive opposition, intervention by the Government and the tabling of a ‘compelling’ proposal to save the 472 jobs at stake, pladis is proceeding with the closure of its historic biscuit factory in Tollcross, first communicated to employees...
pladis has updated its Better Biscuits category management online platform to help independent retailers shake up the biscuit category with an additional £21m in annual sales.
McVitie’s owner pladis has announced plans to close an historic biscuit factory in Tollcross subject to consultation, which will result in the loss of almost 500 jobs.
2020 was a bumper year for biscuits – posting the strongest growth in more than five years – as lockdown saw shoppers add an extra packet of the biscuit aisle’s bestsellers to their trolleys.
Aligned to its long-term sustainability targets, the McVitie’s maker is adopting a collection of new initiatives, including the total removal of non-recyclable black plastic from its portfolio.
pladis, owner of McVitie's, the UK’s largest biscuit brand, has announced a new limited-edition range, McVitie’s British Icons, which features four on-trend flavours as part of its Milk Chocolate Digestives and Milk Chocolate Hobnobs brands.
McVitie’s brand owner pladis has taken another step towards improving its sustainability credentials by rewrapping its popular Christmas biscuit assortment in its most sustainable packaging yet.
pladis is expanding its £19m McVitie’s Cake Bar range with the launch of McVitie’s Moments Brownies – the category’s first fully chocolate-enrobed brownies.
The McVitie’s maker has confirmed its commitment against discrimination ‘of any form’ across its supply chain by becoming a member of the Minority Supplier Development UK (MSDUK).
UK manufacturer pladis announced sales of biscuits grew by £66m (2.5%) - the category is now worth £2.7bn ($3.42bn) - and said it was on its way to unlocking a £264m opportunity within the coming three years.
McVitie’s is reducing sugar in nine of its best-selling UK biscuits by up to 10%, in what it calls a breakthrough in sugar reduction that doesn’t compromise taste.
McVitie’s-owner pladis has expanded its £59m Chocolate Digestives brand with the addition of limited edition variants based on beloved British desserts.
Britain’s biggest biscuit brand, McVitie’s, has launched its in-store campaign as part of the company’s sponsorship package of Team GB for the Tokyo 2020 Olympic Games.
pladis has appointed David Murray to lead the UK&I’s executive team and strategically grow its cornerstone brands like McVitie’s, Jacob’s, Carr’s and go ahead!
The global snacking company has become the first FMCG business in the UK and Ireland to receive a prestigious Investor in Sales Award from the Association of Professional Sales (APS).
Ramamurthy joins the pladis leadership team as it focuses on driving innovation to increase revenues, improve operating capabilities, capture productivity and enhance profitability.
UK researchers have found that – in addition to being healthier – low fat/sugar biscuits have the lowest environmental impact, while chocolate-coated biscuits are the least sustainable.
pladis UK&I is tapping into the crucial Easter sales period with the launch of two Easter ranges for its £10.2m ($13.5m) premium chocolate brand GODIVA.
