Nestle

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

Kallari Chocolate from Ecuador will open a chocolate factory near its plantations in Tena this year. Photo: Kallari.

Industry insights

Cocoa origin claims on chocolate – who benefits?

By Anthony Myers

Cocoa origin claims on chocolate products are rare and at odds with the main sourcing regions of cocoa, a study from Lumina Intelligence has found, is it worthwhile for brands to indicate cocoa origin on-pack and online?

Bühler joins Future Food Initiative. Pic: Bühler

Givaudan, Nestlé and Bühler join Future Food Initiative

By Jenny Eagle

The Swiss federal institutes of technology ETH Zürich and EPFL (Ecole polytechnique féderale de Lausanne) have launched Future Food – A Swiss Research Initiative (“Future Food Initiative”) with Givaudan, Nestlé and Bühler.

Smarties get a special scary makeover for Halloween

Seasonal

Smarties get a special scary makeover for Halloween

By Anthony Myers

As big brands look to the lucrative Halloween market, Nestlé UK announces that it has launched a Smarties pack for the first time to tap into demand for spooky sweets.