Nestle

UK adults most associate Quality Street with Christmas. Pic: Nestlé

Christmas

New survey from Nestlé reveals how the nation eats its festive treats

By Anthony Myers

A timely new online survey, carried out by Ipsos MORI on behalf of Nestlé, has revealed that one fifth (20%) of UK adults (aged 16-75) typically start eating chocolate before or at breakfast time on Christmas Day – with almost half (48%) tucking in by...

Nestlé USA is the second largest ice cream manufacturer in the US, and Froneri will now be the second largest ice cream manufacturer in the world.

Froneri scoops Nestlé’s US ice cream division for $4bn

By Beth Newhart

Froneri started as an ice cream-focused joint venture between Nestlé and PAI Partners in 2016, and the relationship will be furthered by the acquisition of Nestlé USA’s collection of ice cream brands.

The AIPIA Americas Summit in New Jersey. Photo: Aly Kuler Photography

AIPIA Summit

Social media is changing the way brands think about packaging

By Jenny Eagle

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.