Confectionery manufacturers are expected to put twists on classic Easter eggs in 2015 as consumers start to display Easter treats at home like works of art, according to Barry Callebaut.
Confectioners are changing the structure of Easter chocolate egg packaging to cut the amount of materials needed while improving consumer appeal, according to a packaging expert.
New product launches for Easter have soared on last year, but consumers are favouring familiar brands in their Easter confectionery choices, according to an analyst at Mintel.
Market analysts give ConfectioneryNews.com the inside track on Easter confectionery packaging, including down-toning, sustainability and limiting the amount of packaging.
Cadbury and Nestlé say their Easter egg packaging is meeting high sustainability standards, amid calls from a UK government authority for confectioners to further reduce this seasonal packaging and ensure it is readily recyclable.
Confectioners are succeeding in looking beyond the lucrative Easter period to cut down on their packaging use, though the industry may yet have to commit to future waste reductions across the supply chain, says one organisation.
Efforts by the confectionery industry to slash Easter egg packaging are paying off, engendering cost benefits and distribution improvements for manufacturers and retailers, says the UK's government-funded WRAP.
Efforts by industry to slash Easter egg packaging continue with UK confectioner Thorntons announcing savings of 22 per cent across its core product range.