Back by popular demand, says the chocolate maker, Bournville Old Jamaica, a raisin and rum flavoured dark chocolate, re-enters the marketplace.
Bournville Orange is a new variant combining dark chocolate with pieces of "real orange", adds Cadbury.
According to the company, Bournville is performing "extremely well". Worth £8.9m, the brand is the 8th biggest SKU and has a 13 per cent share of the dark chocolate segment within the large block category.