Natural flavors

Nature Shift launches indulgent snack Perfectly Broken

By Anthony Myers contact

- Last updated on GMT

Pic: Nature Shift
Pic: Nature Shift

Related tags: Chocolate, Natural flavors

New food agency brings second offering to market to help consumers go natural when looking for a chocolate treat.

UK based start-up food agency Nature Shift has announced its second brand to market as Perfectly Broken, a snackable chocolate, offering large broken chunks of chocolate giving a more indulgent feel compared to those on the market that are more of a chocolate "thin" offering, the company claimed.

Nature Shift describes itself as a ‘young company, founded on the premise of the personal requirement to enjoy a treat while avoiding artificial ingredients and shift to something more natural’.

It shows no signs of slowing down since its launch earlier this year and is on a mission to find brands with ‘the clear objective that they must be ethically sourced, plant-based, organic, not contain artificial flavors and colorings made with real ingredients’. 

The ultimate goal being to help others make the same shift towards a more natural product by representing a range of fun, innovative, good value and great tasting alternatives to classic confectionery​,” a spokesperson told ConfectioneryNews.

Nature Shift has secured distribution for Perfectly Broken from Tree of Life, the UK's largest wholesale distributor of healthy, natural and organic products, and is expected to be available to consumers this summer.

The chocolate is available in three flavors and two sizes: Pretzel and Sea Salt;  Almond and Sea Salt; Raspberry and Granola - 50g (rrp £1.85/$ 2.23)  100g (rrp £2.99/$3.61).

1 comment

veronica preece

Posted by veronica preece,

Dear sir or madam

We are a charity working with children and young people who have learning disabilities. Our role is to inspire them to have dreams and then work to ensure that they get the chance to ‘follow their dreams’. As one in five children born in the UK suffer from some form of Learning disability, our charity is committed to helping to fulfil as many of their dreams as we possibly can. All our funding is raised via organised events and collections and we receive no major grant funding but rely upon the generosity of businesses and the public to fund our work.

So how can you help? We are holding a fundraiser event where we are making slimming world hampers would it be possible to have a donation of some of your products to go into our hampers. It will help us to raise money for the children and young people we support. We would be ever so grateful if you could help us our in any way.

We differ slightly from most charities; in that we promise that money raised locally will stay within the community it is raised. Dependent upon the level of Charity support, we can also arrange for staff to get involved with workshops, come along to watch shows presented by the children, attend cheque presentations with charity ambassadors etc.

Kind regards

veronica preece

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