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Nestlé launches milk, white and orange chocolate Smarties Buttons

By Anthony Myers contact

- Last updated on GMT

Smarties Buttons will be available in milk, white and orange-flavoured chocolate. Pic: Nestlé
Smarties Buttons will be available in milk, white and orange-flavoured chocolate. Pic: Nestlé

Related tags: Nestlé, Chocolate

Swiss confectionery giant has announced a major update to its chocolate Smarties range in the UK, by making the 83-year-old favourite available as a button for the first time.

The original colour-varied sugar-coated chocolate confectionery has been manufactured since 1937, originally by Rowntree in York.

Smarties Buttons will be available in milk, white and orange-flavoured chocolate, all containing mini Smarties. Nestlé said they will begin appearing in shops across the UK and Ireland from this week in both sharing bags and single packs.

Special memories

Alberto Pisanello, brand manager for Smarties, said: “We know that Smarties hold special memories for so many people, and they are much loved for their bright colours, taste and texture. At the same time, consumers tell us they like their favourite brands to keep things fresh with exciting innovations and new varieties to try.

“Our Smarties Buttons offer all the fun, colour and crunch of Smarties, enveloped in a delicious smooth milk, white or orange-flavoured chocolate button. It’s Smarties reimagined, and we are tremendously excited to introduce this new addition to the family. We hope fans love them as much as we do!”

Smarties Buttons are being made at Nestlé’s factory in Fawdon, near Newcastle-upon-Tyne. The factory is home to some of the UK’s best-known confectionery brands, including Rowntree’s Fruit Pastilles and Jelly Tots, Rolo, Caramac, Munchies and Toffee Crisp.

The milk chocolate variety is available as a single 32.5g pack and a 90g sharing bag; and the white chocolate version as a single 30g pack and an 85g sharing bag. Orange Smarties Buttons, available in an 85g sharing bag, are available exclusively in Asda supermarket.

Related topics: Manufacturers

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