To celebrate the break of a new dawn and just in time for Easter, Vosges Haut-Chocolat has released a limited edition Easter Collection with packaging designed by eight-year-old artist Atreyu, the son of founder Katrina Markoff.
Confectioners are changing the structure of Easter chocolate egg packaging to cut the amount of materials needed while improving consumer appeal, according to a packaging expert.
Market analysts give ConfectioneryNews.com the inside track on Easter confectionery packaging, including down-toning, sustainability and limiting the amount of packaging.
Cadbury and Nestlé say their Easter egg packaging is meeting high sustainability standards, amid calls from a UK government authority for confectioners to further reduce this seasonal packaging and ensure it is readily recyclable.
Switching Easter egg packaging to a biodegradable plastic made from corn starch could save enough energy to power 350,000 homes, claims a developer of a corn-based plastic.
Efforts by the confectionery industry to slash Easter egg packaging are paying off, engendering cost benefits and distribution improvements for manufacturers and retailers, says the UK's government-funded WRAP.
Efforts by industry to slash Easter egg packaging continue with UK confectioner Thorntons announcing savings of 22 per cent across its core product range.
