Frito Lay

Super Bowl ranks high among holiday weekends, snacks take center stage

08-Feb-2024 By Deniz Ataman

As Las Vegas prepares for the estimated $215bn economic growth from the additional 215,00 visitors for the Super Bowl, CPG companies and retailers have a significant opportunity to feature value-added offerings for viewers across the country, according...

Frito-Lay US Snack Index: Summer snacking is key as Americans ease back into their pre-pandemic lives

19-May-2021 By Gill Hyslop

With Memorial Day fast approaching, Americans are excited to tiptoe back into the world and catch up on activities they missed out on last year.

News in brief

Lay’s celebrates Valentine’s with chocolate covered potato chips

09-Feb-2021 By Gill Hyslop

While chocolate is the archetypal Valentine’s Day declaration, Frito-Lay think fans of salty potato chips should be able to join in the spirit.