Meanwhile, 6.4% of new product launches in the US in 2014 featured protein claims, while the percentage of new products using plant-based proteins rose 24% in 2014, says Innova. Meanwhile, 30% of new US cereal launches in 2014 featured a protein claim of some sort.
Trendwatching at IFT 2015: From on-trend botanicals, tiger nuts, and matcha to non-GMO claims Non-GMO claims on the rise globally Egg-free gaining momentum Meat substitutes gaining momentum On-trend botanicals: From maca root to fenugreek Ginger is hot! Turmeric on fire! Protein claims More food & bev products are calling out omega-3s on pack Ingredients to watch US consumers think organic is healthier Brown sugar is better for you, according to US consumers