Nestle

Nestle sticking with cereal nutrition strategy

Nestle sticking with cereal nutrition strategy

By Neil Merrett

As breakfast cereal makers come under scrutiny this week following both clinical backing and criticism of their nutrition commitments, one leading manufacturer says it will stick to its strategy of providing a balanced range of products.

Nestle develops Kansei design method for emotional packaging

Dispatches from Pro2Pac

Nestle develops Kansei design method for emotional packaging

By Sarah Hills

Confectionery giant Nestle is building an in-house global design network based around a Japanese design philosophy, called Kansei, which has been successfully used in the car industry to tap into consumer emotions.