Peeps maker, Just Born Quality Confections, has quietly divested French premium chocolate brand Cémoi, a move that might undermine the company’s reentry into the US chocolate scene.
Cémoi has begun a five-year, €2m ($2.3m) research program called Frenchoc Premium to obtain consistent chocolate quality via cocoa fermentation, using science applied in the wine industry.
Media-shy Cemoi, France's number one chocolate maker, ramps up its image with a new logo, new products and a clear drive to become the number two industrial chocolate supplier in Europe.