FEATS IN SWEETS: WHO WINS YOUR 2014 VOTE?
Ali Benger, KTP associate at Western Commodities
Ali Benger this year helped UK company Western Commodities to develop healthy snack brand GOOD Full Stop, which will formally launch in 2015. "This brand was developed in order to appeal to everyone whether on that health 'mission' or someone wanting a chocolate' fix' where it would sit quite happily in the confectionery aisle," said Lorraine Carroll, national commercial account manager at Western Commodities.
Ali joined Western Commodities in January on a nine-month Knowledge Transfer Partnership (KTP) with Plymouth University. She researched the nutritional properties of the date fruit so that it could be used as an ingredient to the benefit of the date industry. Through the KTP, she helped to develop products for the GOOD Full Stop range, which already has listings with high street retail chains. Ali also helped Western Commodities to achieve A grade BRC certification.
"Ali is now with us for at least the next two years and is already developing her next product range," said Lorraine Carroll. "We are really excited to have her on board and we'd like to give her the recognition she deserves for all of her hard work."