Warheads corral fans for new flavours to its chewy portfolio

The Wisconsin-based company said these six-sided sour and sweet sensations burst with berry goodness and make for an addicting sour experience.

Impact Confections, Inc. has been a confection leader since 1985, when its original Extreme Sour Hard Candy was introduced to the USA.

Flavour innovation

By tapping into ‘90s nostalgia and continuing to innovate their lineup, Warheads remains a sought-out candy for super-sour fanatics. With over 2.7M followers on social media and worldwide distribution, the company said it leaned on its fans, asking for requests on flavour innovation.

“While Berry was an easy choice to add to the assortment, we still leaned on Warheads fans to give them what they want,” said Lindsay Karlin, VP of Marketing and Product Development at Impact Confections.

“The Warheads consumer wants two things: fun, fruity flavours and sour. Sour Berry Cubes not only meet their flavour expectations but provide a new experience in our fan-favourite Cubes shape.”