Mondelez International

Cadbury enters UK gum market

Cadbury enters UK gum market

By Catherine Boal

The world's second largest gum company, Cadbury Schweppes, is to
introduce its most popular chewing gum brand into the UK market
next year, putting the pressure on foremost competitor Wrigley and
adding to larger firm domination...

Cadbury's mistake

Weekly Comment

Cadbury's mistake

Chocolate has a nice feeling to it - tasty, fun, luxurious and
slightly sinful. This is comfort food, accessible to all and
epitomised in the recent film, Charlie and the Chocolate Factory.