All news articles for May 2021

The new redesign from Freedom Confectionery. Pic Freedom Confectionery

Packaging

Freedom Confectionery puts inclusion at the heart of new branding

By Anthony Myers

Through the introduction of its lively new Mallow Land packaging, Freedom Confectionery said it is injecting some freedom and fun into Free-From food ‘to inspire a feeling of excitement for children around the food they eat’.

Jaffa Jonuts demonstrates just how far the McVitie's brand can go when it comes to innovation in biscuits. Pic: pladis

New bakery hybrid to hit UK biscuit aisles

By Gill Hyslop

To keep the £2bn UK biscuit market relevant, pladis has launched a first-to-market fusion of its bestselling McVitie’s Jaffa Cakes with a doughnut.

Valeo's confectionery portfolio includes iconic British brand, Barratt. Pic: Valeo Food Group

Acquisition

Valeo Foods and Confectionery acquired by Bain Capital

By Anthony Myers

Bain Capital Private Equity, a leading global private investment firm, announced it has signed a definitive agreement with CapVest to acquire European ambient foods company Valeo Foods.

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