Mondelez International

Hershey's Reese's Minis brand extension was the sixth bestselling consumer packaged goods launch in Convenience stores in 2012

Convenience and indulgence the secret to pacesetting confectionery sales

By Oliver Nieburg

Launches from Hershey, Mondelez and Nestlé were among the top 100 bestselling new food and drink items in 2012 having filled consumer needs for convenience, indulgence and functionality, according to Information Resources (IRIs) ‘New Product Pacesetters’...

Mondelez International CEO and chairman Irene Rosenfeld receives 31% compensation hike

Mondelez CEO Rosenfeld bags $28.8m in 2012

Mondelez International chairman and CEO Irene Rosenfeld has been awarded a 31% rise in compensation in 2012 taking her total annual earnings to $28.8m, according to a company filing.

Sticky problem: Degradable gum offers solutions

Mondelez moves to patent degradable gum

By Oliver Nieburg

The number two gum player Kraft (now Mondelez) has filed a patent for a degradable gum composition that is similar to one currently being assessed for novel foods approval in the EU.

Kraft's invention forms the gum mass while heating or cooling at the same time

SPECIAL EDITION - FLEXIBLE AND HIGH-SPEED CANDY MAKING

Kraft files patent for multi-purpose gum rollers

By Oliver Nieburg

Kraft Foods (now Mondelez) has filed a patent for a chewing gum manufacturing process that can form the gum mass while cooling or heating at the same time.

ABF calls Oxfam food ethics attack ‘ridiculous’

ABF calls Oxfam food ethics attack ‘ridiculous’

By Shane Starling

Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the report ‘s findings as “ridiculous”.

Mondelez GCC sales director John Stephenson (centre) meets JV partners Khaled S. Olayan (left) and Salah Algosaibi (right)

Mondelez eyes Saudi expansion with new JV

By Oliver Nieburg

Cadbury owner Mondelez International has entered a joint venture to expand distribution in Saudi Arabia, which it calls an “important and strategic market” in the region.

Mobile phones can engage consumers at point of purchase, says Mondelez innovation head

New Rules Of Engagement

Mondelez innovation head talks digital age marketing

By Oliver Nieburg

Confectioners can move beyond classical marketing and reach consumers through mobile technology to encourage impulse buying, according to Mondelez International's innovation chief.

Mondelez appoints Asia specialist to board

Mondelez appoints Asia specialist to board

Kraft Foods global snacks spin-off Mondelez International has appointed Patrick T. Siewert to its Board of Directors to increase its knowledge of the emerging Asian market.

Fire at Swiss Toberlone plant last Friday

Fire at Mondelez factory

By Oliver Nieburg

Firefighters were called to tackle a blaze at Mondelez’s Toblerone factory in Brünnen, Berne, Switzerland on Friday afternoon.

Seeing purple: Cadbury's victory was a limited one, according to consultant Christopher Pett

Cadbury wins Nestlé colour purple row but what next?

By Christopher Pett

Cadbury has recently been successful in extending the trademark protection for its purple colour, despite spirited resistance by Nestlé, writes Christopher Pett, consultant at Dehns Patent & Trade Mark Attorneys. But what are the implications of the...

Thousands of children work on uncertified cocoa farms in West Africa. Photo credit: ILRF

Editor’s Blog

Over to Mondelez for certified cocoa goals

By Oliver Nieburg

New chocolate powerhouse Mondelez International will be the next major player to come under the spotlight over child labor on cocoa farms in Africa  and will face pressure from NGOs  to source 100% certified cocoa.

Mondelez wants to be 'one of the top mobile marketers in the world'

Mondelez pumps 10% of global marketing into mobile

By Kacey Culliney

Mondelez International will inject 10% of its global marketing budget into mobile initiatives including one that pulls insight and innovative ideas from start-up companies and entrepreneurs.

Kraft files patent for flexible chocolate depositor

Kraft files patent for flexible chocolate depositor

By Oliver Nieburg

Cadbury UK and Kraft Foods R&D in the US have filed a patent application for an improved chocolate depositor that the companies claim allows manufacturers to better meet output demands and cope with new formulations.