Disruptive and emerging technology that may decide how the food industry interacts with consumers is asking big questions as to whether traditional foodmakers are prepared for this shift in opportunity.
Baby boomers are the fastest growing consumer segment and crucial to the success of the biscuit snacking category, says pladis, so it is critical to pay close attention on how to market to this demographic.
Nearly half of all consumers class low-sugar or sugar-free products as “extremely” or “very” important when deciding what to eat or drink with similar results for products free from genetically modified (GMO) ingredients.
General Mills is reintroducing its artificially colored and flavored cereal after consumers complained its natural version did not make the grade – a daring move as the trend towards clean, natural foods gains momentum worldwide. Aligned with this though,...