Retail & Shopper Insights

Sweet indulgence

Sweet indulgence

Unwrapping a Cadbury's Flake can offer female consumers a moment of
pure pleasure in their otherwise hectic days - at least according
to the latest advertising campaign for the brand. An approach which
fits nicely with consumers'...

Germans eating more chocolate

Germans eating more chocolate

German chocolate sales grew by 3.6 per cent in the first five
months of 2003 as retailers ended their price war and returned to
more normal prices. But volumes rose by less than 1 per cent, and
the exceptionally hot weather in June...