Retail & Shopper Insights

Photo Credit: Dandelion Chocolate

Study: Consumers see craft chocolate as ‘novel and exciting’

By Mary Ellen Shoup

Premium packaging and label design, unique brand backstories, and products that evoke novelty and excitement are highly-sought-after product attributes for craft chocolate consumers, according to research conducted by food scientists in Penn State’s College...

Consumers are increasingly looking for smaller packs of snacks. Pic: GettyImages/FotoDuets

Guest article

Capitalising on the small pack trend

By Gill Hyslop

Lifestyle changes are redefining the packaging sector. Along with the increased lean towards the snackification of mealtimes – ‘grazing’ on snacks throughout the day – consumers are also demanding more convenient, timely and portable solutions. Mike Pipe,...

Pectin is a natural component of plants, abundant in fruits such as apples and citric fruits. Pic: Cargill

Clean label special feature

The hunt for the ‘holy grail’ of clean label palatability

By Anthony Myers

New technology and food science are helping food ingredient manufacturers provide innovative solutions to meet the consumer-fuelled clean-label megatrend. From hunting for the ‘holy grail’ of clean-label bakery mould inhibitors to freeze-drying fruit...

pic: ingredientcommunications.com

Clean label special feature

Clean and clear labelling appeals to consumers, new research finds

By Anthony Myers

Many food and beverage products do not offer the clear labelling that consumers want, according to new research (September 2020), in the UK and USA, commissioned by Ingredient Communications and conducted by SurveyGoo.

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