Retail & Shopper Insights

Join the club: KitKat fans in US get chance of the inside scoop on new flavors. Pic: The Hershey company

Marketing

KitKat fans in US get chance to become tastemakers

By Anthony Myers

KitKat, which made under license in the US by the HB Reese Candy Company, a division of The Hershey Company, is giving 200 fans the opportunity to be among the first to taste the brand's newest flavor innovations through membership to an exclusive...

No longer elusive, the Golden Snitch-Inspired treat from Jelly Belly Candy will be available from this autumn. Pic: Jelly Belly Candy

Marketing

Jelly Belly adds Golden Snitch to Harry Potter-inspired collection

By Anthony Myers

Family-owned firm Jelly Belly Candy Company, in partnership with Warner Bros. Consumer Products, has announced an expansion of its line of Harry Potter inspired confections, adding the sought-after Golden Snitch to the line-up.

The new Reese's Franken-Cups are now paired with a franken-green crème, especially for Halloween. Pic: Hershey

Halloween Special Edition

Hershey’s ‘fang-tastic’ Halloween treats hit the shelves early

By Anthony Myers

Hershey was one of the first out of the blocks of the big candy companies to reveal its Halloween treats this year when way back at the beginning of July it introduced Reese's Franken-Cups, KIT KAT Witch's Brew, Hershey's Kisses Vampire...

Early signs from Ferrero reveal shoppers are getting into the spirit of Halloween. Pic: Ferrero/Pinterest

Halloween Special Edition

Ferrero to launch ‘31 Days of Halloween’ campaign

By Anthony Myers

Although trick-or-treating might look different this year, Ferrero says it has a bunch of new treats to share for those celebrating virtually, socially distancing with friends or from the comfort of their own homes.